Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Home Depot: Surfing the screen
    As Home Depot continues to build itself as a seamless, interconnected retail operation, recent investments in omnichannel fulfillment, service ...
  • Shopping in a Snap: Amazon, Snapchat team up to make shopping more social
    Snap and Amazon are testing a new visual search feature that allows users to shop for products using the Snapchat app.
  • Amazon powers up the smart home: Key considerations for retail
    Last week Amazon introduced several new Echo and Echo-compatible devices, reinforcing its role in managing the smart home. As Amazon continues ...
  • 2018 Amazon Prime Shopper Update
    As Amazon invests in the value, convenience, and experience that Prime membership provides, the program’s reach continues to grow, with significant ...
  • Prime Day 2018
    After much anticipation, Prime Day is here. Kantar Consulting experts will bring you highlights and implications from online and in store (we’re ...
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Followers: 64

An early mover in voice, Amazon leads the voice-controlled device market, with 15% of primary household shoppers now owning an Echo (Figure 1). To assert its dominance in advance of the holiday season, last week Amazon introduced several new Echo and Echo-compatible devices, including the all-new ...

 
Summary Slides

Achieving eCommerce excellence in Canada

21 Sep 2018

By: Malcolm Pinkerton.  57 Slides

Taking learnings from around the world of those on the cutting edge of eCommerce, we will define the opportunities and implications for brands and explore what it takes to continuously deliver eCommerce excellence.

 
Summary Slides

Driving content and visibility online

21 Sep 2018

By: Alice Fournier.  38 Slides

In this session, you will learn the essentials of online content drivers, along with how to elevate those elements and provide shoppers with a strong experience that converts them to buyers.

 
Summary Slides

Grocery eCommerce: Learnings from Europe

21 Sep 2018

By: Malcolm Pinkerton.  41 Slides

As eCommerce gains traction within a market, shopper demand for conducting a full grocery shop online increases. This demand presents retailers with the headache of creating solutions that meet expectations and ensure competitiveness without eroding margin.

 
Summary Slides

Understanding the Amazon juggernaut: Impact and implications

21 Sep 2018

By: Malcolm Pinkerton.  35 Slides

This session will provide a full update on the retailer’s strategic objectives, identifying the key priorities for brands to maximize growth potential, while revealing the role they can play in helping Amazon become the “everything store.

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

Ingenious Innovations and Initiatives – July 2018

13 Aug 2018

By: Kantar Consulting Research Team.  12 Slides

Reports of the death of the high street are greatly exaggerated, it’s undergoing a period of transformation and we look back at some of the best new stores from around the world.

 
Followers: 149

With digital increasingly enabling and influencing retail, retailers and suppliers need a truly holistic view of individual shoppers. Shopper insights are just the start, though. To truly empower decision-making, we need to turn data into tangible actions. That is where our new Digital CommerceScope ...

 
Summary Slides

Ingenious innovations and initiatives - May 2018

24 May 2018

By: Kantar Consulting Research Team.  11 Slides

Augmented Reality, once merely a marketing gimmick, is fast becoming a valuable strategic tool in the retail world. Here we explore the latest and greatest AR innovations, why they are important, what you can learn from them.

 
Followers: 64

Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ...

 
Summary Slides

Voice Amps Up: Okay Google, Hey Alexa

23 Feb 2018

By: Rachel McGuire, Robin Sherk.  12 Slides

The 2017 holiday season boosted voice-controlled smart home device penetration to nearly one in five U.S. households. As internet connectivity moves beyond screens and becomes more embedded in the fabric of home life, voice shopping will be an important new venue for commerce.

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Developing Multichannel Strategies

 
Followers: 479

Tomorrow at its Meeting for the Investment Community, Walmart will make its annual announcements around shifts in its go-to-market strategy. The Kantar Consulting Walmart team will be reviewing the presentation for the key headlines, including Walmart’s capital expenditure plans, CEO Doug ...

 
Summary Slides

Convenience beyond the box: The new age of the convenience channel

15 Oct 2018

By: Kantar Consulting Research Team, Derya Guvenc, Tudor Popa.  19 Slides

Today, convenience is more of a concept than a store format, and is increasingly defined by ability to deliver speed, agility in space and mission-led solutions and services fuelled by major strategic shifts in key account priorities.

 
Summary Slides

Managing trip fragmentation and consolidation

11 Oct 2018

By: Vadim Khetsuriani.  71 Slides

Understand how leading retailers will reposition their stores in terms of shopping missions and price/service. Preview what the competitive landscape will look like in the next 5 years and learn what suppliers should do to prepare.

 
Followers: 132

As organizations look to adapt to a world of interconnected commerce, many are adapting and rethinking traditional structures, roles, systems, and processes. There is no one size fits all approach to organizational design, but the importance of cross-functional collaboration and agility are ...

 
Summary Slides

Home Depot: Surfing the screen

5 Oct 2018

By: Hannah Hayes.  14 Slides

As Home Depot continues to build itself as a seamless, interconnected retail operation, recent investments in omnichannel fulfillment, service integration, and meaningful category expansion shine through online.

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Staying Ahead of Emerging Trends

 
Followers: 376
BLOG POST

Discounters on the move

15 Oct 2018  By: Ray Gaul

Retailing in the Week Ahead, Week 42 Kantar Consulting recently held a workshop in Frankfurt for International Key Accounts leaders calling on European Grocery Discounters – specifically Aldi Nord, Aldi Sued, and Lidl.  This was Kantar Consulting’s 15th Annual workshop on these ...

 
Summary Slides

How to Up Your Retail Game: Using Digital Tools to Drive Retail Success

11 Oct 2018

By: Ray Gaul.  42 Slides

Going beyond eCoupons and discounts - How retailers are investing in mobile applications and the KPIs they are using to guide and measure success. Explore the evolution of online aggregators and the role they play for retailers and suppliers.

 
Summary Slides

The development of bio: Current challenges and opportunities

8 Oct 2018

By: Kantar Consulting Research Team, Tudor Popa.  17 Slides

Understanding the bio opportunity is vital for retailers and brands looking to improve their relevance to, and capitalise on, the changing quality demands of their consumers.

 
ARTICLE

From malls to marketplaces: How marketplaces are moving fashion retailers forward

2 Oct 2018

  By: Tiffany Hogan

Are marketplaces the new shopping mall? Fashion retailers are getting on board with the concept.

 
Summary Slides

Managing the sell-in and reaction from the trade

26 Sep 2018

By: Ray Gaul.  35 Slides

The sell in, managing the trade, and investment checklist definition of winning.

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