Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Home Depot: Surfing the screen

5 Oct 2018

By: Hannah Hayes.  14 Slides

As Home Depot continues to build itself as a seamless, interconnected retail operation, recent investments in omnichannel fulfillment, service integration, and meaningful category expansion shine through online.

 
Summary Slides

The state of the pro contractor shopper

14 Sep 2018

By: Hannah Hayes.  13 Slides

For the fourth year, Kantar Consulting conducted a survey of pro contractors to parse the preferences and habits of this significant customer group. In this survey, we were interested in learning more about how pros are using Amazon and trends shaping their shopping expectations and preferences.

 
Five Slides

Carrefour Group - The five slides you need

10 Sep 2018

By: Tudor Popa.  8 Slides

Check out Kantar Consulting’s overview of Carrefour Group for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and supplier implications.

 
Five Slides

Auchan: The five slides you need

7 Sep 2018

By: Tudor Popa.  8 Slides

Check out Kantar Consulting’s overview of Auchan for a SWOT analysis, shopper profile, financial review, summary of key initiatives and implications.

 
Walking the Box

Home Depot: Walking the box

5 Sep 2018

By: Hannah Hayes.  14 Slides

Home Depot’s curated assortment in stores builds its brand as a home expert, while its emphasis on in-house services, the pro shopper, and interconnected operations is prominent as the retailer continues its three-year, strategic investment plan.

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Event Presentations

 
Summary Slides

Managing trip fragmentation and consolidation

11 Oct 2018

By: Vadim Khetsuriani.  71 Slides

Understand how leading retailers will reposition their stores in terms of shopping missions and price/service. Preview what the competitive landscape will look like in the next 5 years and learn what suppliers should do to prepare.

 
Summary Slides

How to Up Your Retail Game: Using Digital Tools to Drive Retail Success

11 Oct 2018

By: Ray Gaul.  42 Slides

Going beyond eCoupons and discounts - How retailers are investing in mobile applications and the KPIs they are using to guide and measure success. Explore the evolution of online aggregators and the role they play for retailers and suppliers.

 
Summary Slides

Managing the sell-in and reaction from the trade

26 Sep 2018

By: Ray Gaul.  35 Slides

The sell in, managing the trade, and investment checklist definition of winning.

 
Summary Slides

Achieving eCommerce excellence in Canada

21 Sep 2018

By: Malcolm Pinkerton.  57 Slides

Taking learnings from around the world of those on the cutting edge of eCommerce, we will define the opportunities and implications for brands and explore what it takes to continuously deliver eCommerce excellence.

 
Summary Slides

Driving content and visibility online

21 Sep 2018

By: Alice Fournier.  38 Slides

In this session, you will learn the essentials of online content drivers, along with how to elevate those elements and provide shoppers with a strong experience that converts them to buyers.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

 
Webinar

Digital Retailing Webinar - Social commerce: Capitalizing on today’s key platform

24 May 2018, 11:00 AM EDT

With major U.S. social platforms introducing new retail capabilities, social media is quickly moving down the purchase funnel. By expanding beyond brand building to support conversion, these platforms are better enabling retailers and suppliers to move shoppers from inspiration to purchase. As shoppers, especially Centennials, increasingly turn to social sites for shopping, brands need to ensure that they have a shoppable presence across these digital touchpoints. Join Kantar Consulting ...

 
Webinar

Digital Retailing Webinar - U.S. Omnichannel Review: Assessing Key Shifts in Fulfillment

22 Mar 2018, 11:00 AM EDT

As shoppers’ expectations for convenience continue to escalate, retailers across the board are investing in fulfillment to better serve shoppers how and where they want to shop. By partnering with third-party providers, acquiring last-mile logistics companies, or building capabilities in-house, retailers are broadening their fulfillment options to provide shoppers with greater immediacy and flexibility. At the same time, recent innovation, such as Amazon Key, further disrupts the way ...

 
Webinar

Digital Retailing Webinar: Planning For the New Retail Digital Will Usher in the New Year

25 Jan 2018, 11:00 AM EST

In the U.S., 2017 saw digital reach continue to escalate across touchpoints. In turn, we are entering an era of "New Retail," in which shoppers experience an ever-more seamless connection between online and offline. This evolving retail environment demands new skill sets from retailers and manufacturers alike. Join Kantar Retail as we reflect on the elevation of omnichannel in 2017, how this trend manifested during the holiday season, and expectations for its evolution throughout 2018. As ...

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