Shopper Trends

The back-to-school shopping season has been a harbinger of broader shopper shifts over the past several years. The evolution of shoppers’ plans over the course of the BTS season, along with an early read on ...

Shoppers adopt a “status quo” back-to-school spending outlook in 2018, but will likely shop more retailers, and deal-seeking will figure prominently in shopping strategies.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Albertsons Safeway: Annual Shopper Review

12 Oct 2018

  By: Elley Symmes, Rachel McGuire

As Albertsons/Safeway faces shopper retention challenges, it will be critical for suppliers to support the retailer in efforts to drive comps, re-frame the value conversation, and expand Just 4 U.

 
Summary Slides

Small format through the shopper’s eyes

27 Sep 2018

By: Rachel McGuire.  58 Slides

Value remains a cornerstone of the small-format landscape. We will review the small-format landscape today and opportunities for the future from a shopper perspective.

View More

Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

View More

 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

Get Access Now

ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

Get Access Now